Who's In Your Network?

The more I learn about the wacky world of publishing, the more I see the importance of networking. Too often, book sales, rave reviews, and successful marketing campaigns are based, not on what you know, but who you know.

If you're an author with a book coming out, especially a debut novel, you have one goal: get the word out. Your book won't sell if people don't know about it. How do you spread the word? You reach out to your network:

Family - Your parents, siblings, and spouse are givens, but make sure you reach out to your extended family as well. They'll definitely buy your book, but more importantly, they'll tell their friends and coworkers about it.

Friends and Acquaintances- Friends are another given, they're definitely going to buy your book and spread the word, but acquaintances are trickier. Depending on how well you know these people, they may or may not buy your book. How do you persuade them? Invite them to your launch party or other social event. Hopefully, after a few drinks they're more inclined to pick up a copy.

Coworkers - Most of us have day jobs, but if you're fortunate enough to be a career novelist, reach out to your spouses coworkers. Don't be timid about bringing your two lives together, people are usually interested. Post a flyer for your signing in the punch room or e-mail coworkers announcing your book's release.

Writing Acquaintances - These are the people you've met at conferences, signings or other literary events. You mostly correspond via e-mail and don't correspond too often. Again, don't be timid about announcing your book's release or inviting them to a signing. Chances are, they're planning on doing the same when their book comes out. If it's been a while, remind them when and where you met.

Online Acquaintances - These are your followers on Twitter, your Facebook and Myspace friends, your LinkedIn connections. Many of these people you've never corresponded with, some of them you don't even know. But that's why they call these social networking sites. They allow people to network without meeting or even communicating. If you're using these platforms, utilize them, and announce every signing, reading, or conference you're attending.

Now that you have identified the people in your network, you can start putting together your mailing list. But how do you make the network grow? A few suggestions:

1. Attend literary events in your area. Introduce yourself to the organizers, authors, and attendees if appropriate.
2. Attend writers conferences. I find this the most effective way to build a network. Of course, it helps if your sociable and don't go up to your room after every panel. Station yourself at the hotel bar and don't be afraid to introduce yourself to people.
3. Utilize the social networking sites by obtaining "friends", linking through to your webpage, and updating regularly.
4. Join Backspace, an online community of writers. Don't just lurk. The more you post, the more your presence will be known!
5. Be friendly, especially to the people you see on a regular basis. Introduce yourself to the barista who fixes your latte every morning, the bookseller where you buy your books, the bartender at your regular watering hole. They'd probably be interested in your book, maybe they'd even schedule or advertise an event.

The concept is simple: you sell more books if more people know about them. You tell the people in your network, they'll tell the people in theirs. So start twittering, handing out business cards, and calling that second cousin you haven't seen in years, because if you have a book coming out, everyone needs to know!

Must See Monday

It looks like a busy week for book fans. All events are free with the exception of 2nd Story. But at least your ticket includes a few glasses of wine!


Twilight Tales at Bourgeois Pig Cafe (738 W. Fullerton) Monday, April 27th at 7:30pm. Tonight, this long running reading series, features Fantasy Fiction students from Columbia College Chicago.

Ghost Factory Release Party at Women and Children First (5233 N. Clark) Wednesday, April 29 at 7:00pm. The celebration of the zine's release will include readings by Kathie Bergquist, Christina Correa, and others.

The 2nd Story festival continues at Webster's Wine Bar (1480 W. Webster) Thursday April 30, Friday May 1, Saturday May 2 and Sunday May 3. Tickets required. Doors open at 7pm. Ticket price includes wine flight. If you've never attended one of these readings, the combination of stories and music is fantastic and they always showcase talented writers.

SUBWAY ART Release Party at Novem (1104 N. Ashland). Friday, May 1 5-10pm. Celebrating the 25th anniversary of the book which documents early graffiti art. Martha Cooper will be signing copies.

Free Comic Book Day at Challenger's Comics and Conversation (1845 N. Western) Saturday, May 2 noon-3pm. Image Comics co-founder Erik Larsen will be signing.

Dorothy Allison and Thomas Glave at Women and Children First (5233 N. Clark). Sunday, May 3 at 4:30pm. They will be reading from a new collection of short stories, THE TORTURER'S WIFE.

Weekend Reading

Need a dose of Chicago crime fiction? Check out Kris Nelscott's DAYS OF RAGE, featuring Smokey Dalton, an off-the-books building inspector turned P.I. when he discovers human remains in one of his buildings. Set in late sixties Chicago, Nelscott expertly weaves truth and fiction, using the historical context to further the story.

Craving something different? Pick up THE BOY DETECTIVE FAILS by Joe Meno. His beautiful and unique writing style steps outside the boundaries of conventional fiction. A great mix of dark prose, magical realism, and a small dash of humor, this novel is unlike any other.

Feel like revisiting a classic? Dig out your old copy of Upton Sinclair's THE JUNGLE, an honest, gritty novel about the stockyards on Chicago's south side.

Want something new? James Grippando's latest novel, INTENT TO KILL, hits bookstores next week. Protagonist Ryan James, a minor league baseball player one game away from the majors, tragically loses his wife in a car accident. But years later, he discovers that his wife's death wasn't an accident, and he is determined to find the truth. A very basic premise, but the characters add great depth to the simple story.

Writer's Block: E-books

Recently, the Pulitzer Prize board expanded their guidelines to include online newspapers. One of the most prestigious journalism awards can now be given to a completely electronic newspaper.

When I started freelancing, online publications were easier to break into. They have lower overhead and no space limitations, but they weren't as prestigious. It was more impressive to be in print. The Pulitzer board has taken a step to change that.

So much in publishing has to do with money. Advances, marketing campaigns, sales, all come down to money. And these days, there's not much of it to go around. But what type of book costs nothing to publish? An e-book.

For years, everyone has been skeptical of the e-book, myself included. I enjoy holding the book I'm reading, I enjoy being able to stick a mass market paperback in my pocket for a long train ride, I like seeing the cover art and turning the pages. But I feel the same way about newspapers, and my kind are a dying breed.

What if the Pulitzer Prize board expanded its guidelines even further? What if they included books which were only published electronically? What if one of those books won the award? Would people go out and purchase a Kindle or Sony reader so they could read the latest Pulitzer Prize winning novel? Would e-books gain new recognition and a new audience, making paper books obsolete?

If an e-book wins a Pulitzer, I am confident that it will be the bestselling e-book on the market to date. It may even sell better than some of the bestselling print books. But paper books becoming obsolete? I think that could never happen. I believe that actual books will always have a place in this industry. But I used to say the same thing about newspapers. Now I'm not so sure.

What I do know is that e-books will gain recognition and popularity. More e-books will be published because of the low cost and, for the same reason, more people will be reading them. Why buy a $25 hardcover when you can purchase the e-book for $5? Also, as our society continues to become more environmentally aware, we'll prefer e-books because they use minimal natural resources.

Recognition is the first step to shifting the market. Once e-books are recognized for quality writing and publishing, people will begin purchasing them. Prestigious award committees, such as the Pulitzer, have the influence to make that shift. Will paper book sales plummet because of e-books? Probably not. But I do think electronic publishing will quickly improve and become more widespread, and more people will be downloading their reading material.

Must-See Monday

Welcome to the first installment of Must-See Mondays! Lots of great events going on this week:

Literary Gangs of Chicago at Museum of Contemporary Art (220 E. Chicago). Tuesday, April 21 at 6:30pm. Features slam poetry artists from Mental Graffiti.

Poetry Night at Book Cellar (4736 N. Lincoln). Wednesdy, April 22 at 7:00pm. Includes readings by local poets, including Robert McDonald, author of Field Guide to Gay and Lesbain Chicago.

Donna Seamon at Harold Washington Library (400 S. State). Wednesday, April 22 at 6:00pm. Booklist editor and Open Books host discusses the new book HOME GROUND: Language for an American Landscape.

2nd Story Literary Festival at Webster's Wine Bar (1480 W. Webster). Thursday, April 23 at 6:45pm. Authors read their work accompanied to music. The $18 ticket includes wine flight.

New Skin, New Format

When I first started this blog, there wasn't a true focus. I knew I wanted to blog about writing, publishing, and reviewing, but really the posts were whatever I was thinking about that week. After two and a half years of musing, I've decided it's time to focus the content.

This is The Chicago Contingent, and therefore posts will have a predominantly Chicago slant. I also want more structure, and therefore, will blog three times a week on the following subjects:

• Must-See Mondays. This will be a listing of signings, readings, and other literary events going on that week. Hopefully this will encourage people to get more involved in the literary community and increase readership.
• Writer's Block Wednesdays. Because I still love talking about the craft of writing, every Wednesday I will blog about reading and writing. I also may use this day to conduct Q&A's with authors and other industry people.
• Weekend Reading. Every Friday I will recommend one or two books to read over the weekend. I will continue to promote Chicago writers here, and the books I recommend won't necessarily be new releases. This will simply be an attempt to answer that nagging question, "Which book should I read next?"

Hopefully this new format will do more for the literary community, especially in Chicago. I also encourage people to submit event listings for MUST-SEE MONDAYS or recommendations for WEEKEND READING.

Thank you and I hope everyone enjoys the new Chicago Contingent!

Curing Writer's Block

In the past few weeks, numerous writing friends have told me they are stuck in their stories. Either they are unable to get into their characters or they've reached a plot point they can't overcome or the novel idea just isn't gripping them anymore. Every writer reaches this point at one time or another, but hopefully, I can offer a cure.

The Problem: Unsure of what happens next. You're plugging away, and all of a sudden, you realize you don't know what happens next. Your characters have reached a fork in the road and you don't know which path they should take. You've tried a few different options, but none of them seem to work. Your plot is at a standstill.
The Fix: Dennis Lehane said that if he's blocked, it's usually because of a problem a hundred pages back. I tend to agree. Step back from your story and look at it as a whole. Write major plot points on post-it notes or a dry erase board. Rearrange, add, or take away plot points and see how it affects the overall story. Do you need to add a subplot or take one away? Are the characters' internal struggles being addressed? Stepping back and looking at the plot structure is the only way to find the kinks. Once those are addressed, the story should speed right along.

The Problem: The Inner Censor. Every writer has one. We all have a little beep, bell, or voice inside our heads that sounds off when we're writing. It can be caused by self-criticism, fear of what readers will think, lack of confidence, etc. Some of the most poignant scenes are the most difficult to write and can easily trip you up.
The Fix: Journaling or stream of consciousness writing is the quickest way I know to overcome the inner censor. Write without audience in mind. No one is going to read it. Let your voice go. Don't stop writing, even if you have nothing to say. Attempt to write continuously for five minutes. See what comes out of it. You may be surprised how much you can overcome when you're not thinking about audience.
Alternative: Sometimes the inner censor goes off due to lack of confidence. I often get stuck writing police procedural scenes, because I know very little about the subject. If you are having difficulty writing a scene due to lack of confidence, research is the quickest fix. Read cop blogs, call your local precinct, read one of the hundreds of books about police procedures. Having the knowledge will give you the confidence to write the scene and move forward.

The Problem: Sick of the story. This is bound to happen. You work on a novel for a year, sometimes two, and eventually, you don't want to even think about your story anymore. You're getting ideas for other novels that sound more exciting, and finishing your current project is like pulling teeth.
The Fix: If you're not excited about your story, readers won't be either. You need to figure out a way to renew the magic. Think back to when you first formulated the idea. What made you want to write about these characters? What intrigued you about this story? If you don't know the answers to these questions, then you may want to abandon this project for a while, because something isn't working. Otherwise, try to bring back the passion and need to tell this particular story. Write a few more character sketches or explore new plot possibilities. Hopefully this will rekindle the excitement you felt when you first began writing. Also, you can take a break from the manuscript and work on your two-line elevator pitch. Finding a way to intrigue potential readers using minimal words can renew your own passion for the story.

The Problem: Writing Stinks. You've reread what you've written and it all seems flat, unexciting and uninteresting.
The Fix: Thinking outside the box and trying new writing methods is a great way to liven up a drab manuscript. Try writing a scene from a different character's viewpoint. Write the scene as a letter, or as a script. Write a character's dream or childhood memory. These exercises often bring out new ideas and give the writing new depth.

If you're currently blocked, hopefully I've offered a possible fix. Feel free to offer up your own writing problems, as long as you include the cure!

Negating My Previous Post

A few weeks ago I blogged about the importance of a protagonist being a hero. I put a book down because the protagonist wasn't redeeming in any way. Yesterday, I picked up FAKE ID by Jason Starr. The main character, Tommy Russo, is a degenerate gambler who lies, cheats, and steals to get what he wants. He is the ultimate asshole: sweet talking a girl into bed then stealing her jewelry in the morning, taking the money out of the safe at work right after his boss told him he was the only employee he trusted, throwing away every last dime he has at the track. He seems to have no morals, no conscience, he has a sense of right and wrong but simply doesn't care. Going by my previous post, I should have put the book down immediately. Instead I read it in one sitting.

FAKE ID is published by Hard Case Crime, a line of mass market pulp novels. When you pick up one of their paperbacks, the ones with the painted cover art portraying seductive women and tough guys with guns, you know what you're in for: sex, violence, and hardboiled crime fiction. In this tradition, the protagonist in FAKE ID is not a detective. Actually, he's the offender in all of the crimes committed in the book. So how can readers be expected to root for a protagonist that's actually a villain? Maybe they're not.

The reason I couldn't stop reading was the suspense of the story. Russo continues to dig himself deeper and deeper, soon finding himself in a hole so deep, it's impossible to climb out. It's not that I was rooting for him; I actually got excited when his plans went awry or it looked like he would be caught. Starr continued to throw obstacles at his character, never made things easy for him, and I couldn't wait to see how he was going to get him out.

All morning, I've been thinking about the difference between this book and the one I put down a few weeks ago. Was it the writing? The story? Or was it because I knew what to expect, that since it was a pulp novel I knew the character would be flawed?

I think the main difference is the writing style and the intentions of the author. Starr is unapologetic in his writing. He writes Russo the way he is without trying to make readers sympathetic. Other authors attempt to make readers understand why their characters are the way they are, try to make you feel sorry for and sympathize with them. I seem to prefer Starr's approach. If your main character is an asshole, make him an asshole. Readers don't have to like him, they only have to like the story. If you want me to care about a character, that's different. I can't care about someone with no morals and no conscience, no matter what happened in their childhood or what circumstances led them to commit so many bad acts.

FAKE ID is a good story, and I enjoyed hearing it. I didn't like the character, I wasn't rooting for him, but I was still eager to see what happened next. But if the book is character driven, if it relies on the internal conflicts of the characters to drive the story forward, then the characters have to be redeeming. They have to be heroes.

More and more I see that the beautiful part of fiction is that there are no rules. I thought I pinned one down only to have it broken a few weeks later. As readers, we can form ideas about what types of books we like and don't like, but there are always going to be one or two that break the rules and disprove our ideas.

Jamie Freveletti on RUNNING FROM THE DEVIL

Just posted on YouTube and the Harper Collins website, debut author Jamie Freveletti talks about her thriller novel, RUNNING FROM THE DEVIL. I think these types of films are more effective than book trailers; we see the author talk about their own work rather than watch a voiced-over, dramatization of the book. Check it out!

On Rejection and Negative Feedback

In an industry full of rejections, failures, and unsolicited opinions, it is easy to get discouraged. You slave away at a manuscript for years, only to have it rejected by agents, torn apart by editors, and dogged by reviewers. So why do we do it? Why do we subject the fruits of our labor to such scrutiny? Because it is part of the job, and sometimes, criticism will make us better writers.

Most of the time, we are too close to our work to see its flaws. That is where critique groups, friends and family members come in handy. Agents know the industry, know what's selling, and they'll sometimes pass on well written manuscripts because of market trends. The same is true for publishers and editors. If we all let the rejection letters and negative feedback get to us, there wouldn't be any published writers. We'd all be curled up in the fetal position, sniffling like little children. We handle the negativity by recognizing helpful criticism and developing thick skin to ward off opinions that are less than helpful.

Here are a few ways to handle criticism, whether it be from a fellow writer, reviewer, agent or editor:

1. Ask yourself if there is any merit to their comment? Is it something you can use in the future?
2. Consider the source. Did some anonymous reviewer trash your book on Amazon? Did your former best friend from high school call you a hack? Or was it your favorite reviewer, or an agent with an excellent track record that deemed your work less than brilliant? If you respect the person's opinion, take their comment to heart. Otherwise, let it go.
3. Summon your confidence. Know you have talent. You wouldn't be a writer if you didn't.
4. Recognize that an opinion is simply an opinion. One person will tell you one thing and another person will tell you the exact opposite. Know your work, trust your gut, and form an opinion of your own.

It's impossible to go through this industry without rejection and negative feedback. It's part of any creative field. In order to survive it and not get discouraged, it's necessary to maintain confidence and thick skin. Don't like receiving criticism? I suggest considering a career change.

From Newbie to Novelist: Interview with J.A. Konrath

As part of his national blog tour to promote his horror novel, AFRAID, J.A. Konrath AKA Jack Kilborn, joins us today to to talk about his journey from newbie to novelist. J.A. has published seven novels and dozens of short stories, essays and magazine articles.

DK: Welcome Joe!
JK: Hi Dana, thanks for having me!

DK: Tell us about the journey from writing your first novel to getting it published.
JK: It was a perilous journey, filled with hundreds of rejections and dozens of bottles of whiskey to help numb the pain of the hundreds of rejections. I wrote nine novels that didn't sell.
The tenth one did. It's called WHISKEY SOUR, and is about a Chicago cop named Jacqueline "Jack" Daniels. So, ultimately, all that whiskey paid off.

DK: Throughout this process, what was the most important lesson you learned regarding publishing?
JK: This is a business, not a lottery. Act like a professional, learn your craft, and never surrender. Also, marry someone sympathetic.

DK:What drew you to writing a series?
JK: A publisher bought the first one and asked if I could write a second one. Series writing is fun. Each of the books in my series is different than the others:

WHISKEY SOUR is a cop thriller that mixes scares and humor.
BLOODY MARY does the same thing, but Jack catches the killer on page 100. So where can it go from there?
RUSTY NAIL has a whole family of serial killers, and a surprising twist.
DIRTY MARTIN has very little violence in it, as opposed to the tons of violence in the previous books. It's about a poisoner.
FUZZY NAVEL takes place in an eight hour period, each minute accounted for. It ends on a cliffhanger.
CHERRY BOMB has Jack chasing the villain from Fuzzy Navel, and fully half of the book is in the killer's point of view.

During the series characters change, get hurt, and some die. There's also a story arc that begins in book #1 and ends with #6. So I get to have all the fun of returning to characters that I love, while dropping them in unique situations for each book.

DK: After six Jack Daniels books, what drew you to writing a standalone horror novel?
JK: Fans asked if I could sustain a scary narrative without any funny parts. AFRAID is the result. It's scary. Maybe too scary. In fact, I don't recommend anyone reading it, because I don't want to be blamed for the nightmares it will cause.

DK: How did writing AFRAID differ from writing the JD series?
JK: AFRAID doesn't have chapters. I didn't want to give the reader a chance to catch their breath or put the book down. It also has zero humor. Most of my other writing is funny. AFRAID isn't funny at all.

DK: What’s the best piece of advice you can give a newbie novelist?
JK: Buy all of my books and copy my style. :) Seriously? Never give up. This business is about persistence. Keep writing, keep reading, keep improving, keep submitting.

For more about Konrath/Kilborn check out his blog, The Newbie's Guide to Publishing. It has some very helpful tips!

Stand On a Platform, Don't Rest On It

If you've attended a writer's conference or workshop, chances are, you've heard authors, agents and editors talk about platform. If you haven't, I believe there are two types of platform:

1. Your platform - this is who you are and why you're the best possible person to write your book. For example, I'm a Masters swimmer, USA swimming coach, and certified swim instructor and therefore, have an ideal platform to write a swimming book. It's a convincer, something that gives you authority and makes you memorable.


2. Your story's platform - this is a general topic of what your story is about. This is not your elevator pitch and doesn't mention specific characters or plot points. It's a general theme or subject matter that will pique interest and give you a different marketing angle. For example, Gregg Hurwitz's THE PROGRAM was about a man sent to save a girl from a cult. The book documented the methods of brainwashing, how cult leaders recruit members, etc. Therefore, his platform is simply, cults.
   

A solid, memorable platform lends to easier marketing strategies, which interests editors and agents. To write nonfiction, you must have a platform. How can you write about a subject if you're not an expert on it? But in fiction, having a platform doesn't always seem necessary. I've seen plenty of straightforward police procedurals that were promoted very successfully, without gimmicks or clever marketing angles. Not everyone is a former CIA agent, or cop, or lawyer. Does it help? Of course, but I don't believe having a solid platform is a guarantee for sales.

As always, your first job is to write a good story. You can have the ideal platform, but if the the book isn't well written, it won't sell. However, if your story isn't finalized yet, it's not a bad idea to think about platform during the brainstorming process. The new novel I've been working on is about tagging crews in Chicago. It's a great platform, but that alone is not a story. The story stemmed from an actual event that occurred when I was younger and the characters are based on graffiti artists I knew growing up. The platform grew out of the characters. When you have an idea for a novel or short story, explore the characters and the setting, see if there's a platform waiting to be brought out.

In these tough times, marketing is an enormous factor in book sales. You can have a well written, interesting novel, but if it's not marketable, chances are, it won't sell. The reverse is true too. You can have a marketable concept, but if it's not well executed, it won't be picked up. Writing a novel solely based on a platform is not a good idea, but creating a platform for you or your story, is.

Try brainstorming about your platform. What jobs, hobbies or subject matters are you expert in? What about you is different, interesting or makes you stand out? There is probably more there than you think.

Novelists Inc. Blog

Want more info on reading and reviewing? Check out my blog post over at Novelists, Inc.

Anti-hero or antagonist?

This weekend, I picked a book off the "To Be Read" pile with a great premise: two guys make a living robbing drug dealers and what happens when they steal from the wrong person. It reminded me of Omar from The Wire (gotta love Omar), so I was really excited to read it. The first few chapters were enjoyable, the voice was unique and gritty, but as I learned more about the protagonist, I liked him less and less. He was selfish, unmotivated and one-dimensional. What made me finally put the book down? It was revealed that the guy shot heroin.

Now, I'm not a prude. I wasn't happy when his crystal meth habit was revealed in chapter 2, but I could look past it. I didn't mind that he was a thief or that he shot someone's head off. The heroin was a deal breaker, and at first, I couldn't figure out why. There are plenty of characters from movies and television that I loved despite their addiction. I can even recall a few short stories with junkie protagonists that I enjoyed. What was it about this character that made me put the book down? He wasn't redeeming in any other way.

If you've watched The Wire, think about Bubbles. (If you haven't watched The Wire, stop reading this blog immediately and go rent it). Yes, Bubbles was a homeless addict, but he was also redeeming. He had a good heart, he helped people, and he wasn't proud of his substance abuse. All of these factors made him likable, even if his habit wasn't. In this novel, the protagonist didn't possess enough redeemable qualities. To me, he became just another junkie criminal, someone who should be a villain in a book, not a hero. And therefore, I had to put it down.

When I read, I want the protagonist to be a hero. A hero can have flaws, a hero can be a criminal or less-than-likable person, but in the end, s/he has to be working for the greater good. If this particular character was stealing to feed his family or if he did it to put the dope dealers out of business, it would be a different story. But this guy was doing it to feed his addiction. He was no better than those he stole from. This protagonist was no hero, and therefore, I didn't want to read about him.

I've heard from plenty of writers and readers that there are certain things your protagonist absolutely cannot be: a drunk, a chauvinist, a killer of cats, etc. I don't like blanket statements and I'm usually the first to illustrate exceptions to the rule. But when it comes to protagonists, I do believe they MUST be a hero, even if they are flawed. Any arguments?

The Dreaded Synopsis

The past week or so, I have been struggling with the bane of my literary existence: the synopsis. Over the years, I have talked to hundreds of people in the publishing industry and I've reached two conclusions regarding those 5-page pests: all writers hate them and most agents require them.

For those of you who haven't had the anguish of being asked to boil down your 90K word novel into five measly pages, consider yourselves lucky. The rest of us have had to struggle and wrestle and feel the pressure because not only are synopses hard to write, they can make or break a submission packet. The agent or editor may enjoy the first three chapters you sent, but if they're not drawn to the summary of the entire book, they're not going to ask for the full manuscript. These five pages, the ones that no author I know claims to be good at writing, can determine whether or not your manuscript gets read.

You're probably thinking this would be the place where I give you the secret recipe for creating a kick-ass, fail-proof synopsis, but unfortunately, I don't know the secret. I've written two, neither of which landed me a book contract. So I'm turning to the experts. I've researched blogs, articles, forums and have formulated a lists of dos and don'ts for writing synopses:

Do:

• Make it compelling. If you're synopsis isn't gripping why would your book be?
• Include ending and illustrate a clear narrative arc. Agents and editors want to make sure you can tell a full story without it falling apart at the end.
• Pinpoint key story elements and elaborate on those, skipping over minor characters and plot points.
• Illustrate your protagonist's goal, motivation, and conflict. Without those three things, there is no story.
• Write in present tense, no matter what verb tense your novel is written in.
• Practice. Like any other craft, you're not going to nail it on the first try. A good exercise is writing a synopsis for a common book or movie.

Don't:

• Include cliffhangers or teasers. Give it all away!
• Include every detail of the book. If you do, you're synopsis will be a hundred pages long.
• Lose your voice. Let the writing style of the manuscript come through in the synopsis.
• Write it like a report. It should read more like a short story than a list of plot points.

These are pretty simple tips, and in theory, writing a synopsis is pretty simple. It's the art of creating a gripping, flawless, impossible-to-put-down, synopsis which is tricky. Want to hear it from the horse's mouth? Ask the experts:

Nathan Bransford - Literary Agent

Miss Snark - Anonymous Literary Agent

Jessica Faust - Literary Agent

Gordon Carroll (author) via his agent - Part 1

Gordon Carroll (author) via his agent - Part 2

Love is Murder panel

This afternoon I'm heading over to Love is Murder. It's one of my favorite conferences and I believe you can register at the door. Stop by Saturday at 10:00am for my panel, What NOT To Do: Editors and Reviewers Dish. Hope to see you there!

Carne Asada vs. Filet Mignon

Maybe I've been watching too much Top Chef lately, but I've come to see how books are a lot like restaurant dining. There's the greasy, no frills Mexican joint that has abuela cooking in the kitchen, and while the food tastes incredible, there isn't much art to it. Then there's the five-star restaurants with the 12-course tasting menus, where every single bite is carefully crafted and thought out and every flavor complements the others perfectly. I'm a huge fan of the Mexican place. I never tire of good food no matter what the presentation is like. But if I want to be impressed, if I want to be wowed, I'm going to the five-star restaurant.

Like Mexican restaurants, there are plenty of "good tasting" books out there. These are the books you enjoy reading, they're suspenseful and intriguing, but there's nothing really new or impressive about them. The five-star restaurant books aren't as common. These are the books in which each sentence is intended, each chapter is carefully crafted, each plot point leads somewhere and each character serves a distinct purpose. You don't remember the name of the taqueria with the great tortas, but you never forget the name of the restaurant where you had a 4-hour dining experience. Same goes for books.

Good news is, unlike owning a five-star restaurant, I believe any writer can produce a beautifully crafted, well written, memorable novel. Like any good chef, it's about honing your craft. Here are a couple of tips:

• Read. Learn from the masters. Which books do you remember reading that are incredibly written and well crafted? Go back to those books, and this time, read them for the writing.
• Practice. Write every day, no matter what. You don't become a good writer by sitting around and thinking about writing. If you're still in the brainstorming phases of a book, write out character sketches, scenes from a character's childhood, a description of the setting. Words are free and paper is cheap.
• Craft. Everyone's writing process is different. Some have to think about a scene before writing it, other's write their way into it. Whatever your style, it's important to craft your prose. You may do it as you write or revise afterwards. Every chapter, ever scene, every paragraph, in your book should serve a purpose. Every character and every object should do the same. Every scene should push the story forward. Go through your manuscript and eliminate the ones that don't.
• See The Big Picture. This is something that many writers find difficult. It's easy to look at a scene or look at a chapter and see what's lacking. It's harder to look at the book as a whole. But it's necessary. If you plot beforehand, this will be easier, as you already know where the story is going. If you plot as you go, you may have to wait until your manuscript is finished to really see the big picture. Once you see the overall structure of the book, it will be easier to strengthen the scenes within.

As a reader and reviewer, I'm looking for the five-star restaurants. While the taquerias taste great, when you eat at a lot of them, they all begin to blur. I read a lot, and memories of the books that were simply enjoyable start to face. It's the well-crafted, five-star books that are burned in my memory. Those are the ones I'm looking for.

Recipe for Good Crime Fiction

1. Start with protagonist. If you start with a main character rather than a plot, it will help you create a character-driven novel. Write or brainstorm a brief character sketch.
2. Create antagonist. If you have one villain, write or brainstorm a brief character sketch. If there are multiple antagonists, write or brainstorm multiple character sketches.
3. Add stakes. Answer the following questions on a sheet of paper: What does your protagonist want? What happens if s/he doesn't get it? What does your villain want? What happens if s/he doesn't get it? What do they each have to lose?
4. Create concept. Write a one or two line prompt that starts the book. This will give you a place to begin. What's the first thing that happens in the book? What gets the ball rolling? Example #1: A father comes home to find his entire family has been kidnapped. Example #2 A P.I. is framed for the murder he was hired to investigate. These are very simple and will become more complex as you write.
5. Create setting. Where is this all taking place? Is the setting real or imagined? Take time to think about the setting. This will give your book authenticity and you may discover some aspects of the place that you can use in your story.
6. Mix steps 1-5 and create outline. Now that you have your protagonist, antagonist, concept and setting, you're ready to start shaping your book. If you don't have a good handle on those things yet, try writing a few scenes, just to get a handle on the voice of your story. Some people work better at outlining first, others write their way into it. But having an idea of where your going will create a tight plot without a lot of "throat clearing".
7. Write, write, write!
8. Raise stakes throughout. In a good book, characters change. Therefore, their motivations will too. With each turning point, you must raise the stakes for your characters. This will heighten tension and keep readers intrigued.
9. Add a dash of tension on every page. Elmore Leonard said it best, "I don't write the parts that people skip." It doesn't have to be, edge-of-your-seat-character-could-die-at-any-moment tension. That would be too much. But adding some sort of tension, whether it be internal or external, is necessary to keep the book moving forward.
10. Sprinkle clues throughout. Give readers just enough to keep them guessing, but not enough that they get it right.
11. Turn up the heat. As you near the end of your book, the pacing should pick up a bit. Don't give readers a chance to put the book down.
12. Create a strong finish. A good ending is one that readers don't predict beforehand, but, in hindsight, realize the answer has been in front of them the whole time. Avoid cliches, don't pull a rabbit out of the hat, but don't go for the obvious either. When you're finished, if it's too predictable or too out there, go back to step 10.
13. Set aside and let cool.
14. Reread and revise until perfect. Don't be naive and think that your first draft is perfect. After you've set the book aside for a while, you'll hopefully come back with enough perspective to give the book any necessary tweaking.
15. Test. Your book, like new recipes, should be tried out on the people closest to you before sending it out. Let trusted friends and family read the book and give you feedback before querying agents. They'll be able to see many things that your eyes missed.

Get the Facts

A fiction writer, by definition, makes things up. The stories we tell stem from our imagination. I know very few crime writers who are also detectives solving murder cases or romance writers that are seduced by a hunky, but unattainable, man on a daily basis. Our stories are fantasies, ideas, entertainment.

But even though our stories are fictional, even though we can get away with making up characters and weaving high-concept plots, so much of the book needs to be factual. Mysteries must stay true to police procedures, weapons and forensic science. Thrillers must give accurate accounts of the FBI and CIA, stay true to the laws of physics (can't have the hero flying through the air to save the day), and while the plot is made up, it must be feasible enough to feel like something that could actually happen. Fantasies create their own worlds and laws, but must stay true to the rules they create. While yes, we're making things up, I'd say 60% of the book is based on truth.

Think back to your favorite books. What was it that you enjoyed so much? Was it the characters and their authentic dialogue? The setting and how true it rang? The history or science within the pages and how much you learned from it?

A few of my favorites include: PORTNOY'S COMPLAINT, LAST EXIT TO BROOKLYN, MYSTIC RIVER and anything by Chuck Palahniuk. Would PORTNOY have been as interesting if the dialogue wasn't so authentic? If it didn't hit the nail on the head in portraying a Jewish family of that time period? Would LAST EXIT have been as compelling if the place wasn't so wonderfully portrayed, if Selby didn't make you feel the grit and grime of Brooklyn's streets? Same goes for MYSTIC RIVER and Lehane's portrayal of south Boston. But what I found even more compelling about that book was Lehane's ability to stay so true to human emotion and motivation. Chuck Palaniuk bases most of his books on weird facts and tidbits he gathers in his daily life. While the story and characters are fascinating, it's those little facts, those things that you would never in a million years think of, that make his work memorable.

Conversely, inaccuracy or lack of authority, can easily break a book. So many books are written about Chicago and when they're wrong, I immediately put the book down. Same goes for inaccurate police procedurals or weapons information. The worst, however, is when the dialogue isn't believable, when the characters in the book are people that would never exist, when they act unlike any person you've ever met. Even a vampire or a werewolf should have believable personality traits and real motivations.

So how to you ensure accuracy in your writing? One word: research. Authenticity is not something that comes from simply surfing the web. It requires authors to get away from the computer. This could include:

• Police ride-along (and then going out with them to the bar afterwards to nail their dialogue)
• Walking or driving around the places in your story. Getting a sense for the people who live there, the businesses in the area, the terrain, the weather, etc.
• Sitting in a cafe or restaurant and writing down overheard conversations. It's a great exercise to practice writing dialogue.
• If your main character has an occupation that you've never had yourself, talk to someone in that industry. By, talking with a journalist or P.I. you not only learn the details of their job, but you also learn about the type of person they are: what clothes they wear, how they work, their personality, etc.
• Going to a gun range or taking a martial arts class.

There's the common mantra of write what you know, but personally, what I know isn't all that interesting. I find it a lot more fun to write about bad guys. But those bad guys must be authentic, and achieving that requires a bit of research. So although we make stuff up, even though our stories come from our imaginations and our creativity, it's actually the facts that set the good books apart from the bad.

Adapt or Die

As the layoffs continue, the sales decline, and the number of acquisitions grinds to a screeching halt, it's impossible not to think about the future. As a newbie novelist, I am constantly thinking, "Well, if it was hard to break into the industry before, it's going to be virtually impossible now." As newspapers go under and book sections are cut, my job as a freelancer is also put in jeopardy. So how can we survive in such a struggling industry? We adapt.

I think now, more than ever, online articles and reviews are key to staying in the game. Journalism is a lot like novel writing: go too long without publishing something and you are soon forgotten. Guest blogging and publishing reviews or interviews online is an easy way to keep your name in the game. Since their overhead is minimal, online publications aren't struggling the way newspapers are and they have far more space for freelance submissions.

From talking to people and reading industry publications, it seems that the movie business hasn't taken as much of a hit as print, however, these two industries often work hand in hand. How many novels were completely forgotten until their adaptation was released on the big screen? I do believe that authors (unless they're horrible at writing dialogue) can write decent screen plays, so why not take a stab at adapting one of your novels or short stories? Sure, it's great to get a book optioned, but unless the movie gets made, it won't translate into sales. I'd say in this climate, it's a lot easier to sell a screenplay than it is to sell a novel, so why not try your hand at something new?

One thing that I still would stay away from is self publishing or e-publishing. While technology like the Kindle and Sony Reader will eventually give way to a burst of e-books, the market still isn't there. I'd say your much better off holding on to that novel until the market improves than going down the self-publishing path.

In order to survive in a changing industry, one must adapt. Writing has always been a tough industry to break in to, but now, it's tougher than ever. Innovation and creativity are necessary to getting a foot in the door, even if it's a different door than you originally intended. Opening yourself up to different genres or different mediums will make it easier to break in and give you valuable experience so you, hopefully, will stay in.