Blagojevich Arrested

Anywhere else, this would be shocking. Here, it's just another corruption scandal in Illinois government. Ok, it may be a big corruption scandal. All I have to say is, finally!

Demand the Supply

If you're not concerned with the state of the publishing industry, you're not paying attention. With hundreds of layoffs, acquisition freezes, newspapers going under, it's getting harder and harder not to panic. As writers, we depend on these larger companies, and if they're not taking on new projects, then editors won't be the only ones out of a job.

So, as readers and writers, what can we do? Since there's no supply without the demand, we can show publishers and booksellers that people still want to buy books, good books. As Jason Pinter points out, most of the recent deals are made with celebrity authors such as Sarah Silverman, Mike Piazza, and (groan) Dustin "Screech" Diamond. The reason? Name recognition. Easy to market and almost guaranteed to sell.

By buying books written by debut authors or those published by small/independent presses, we accomplish a few things:

1. We support debut authors and small/independent presses.
2. We show booksellers that there is a demand for debut authors and books published by small/independent presses, which causes them to order more of these types of books.
3. Because the booksellers order more books by debut authors, crime fiction, etc., publishers are more likely to make these types of acquisitions in the near future.

It's a pretty simple concept. Demonstrate a demand and sellers will supply. So how do we know, as readers, what to demand? That's up to the author. And with all the cutbacks, don't expect a big marketing budget. Check out this post if you need some suggestions on how to market yourself.

Be on the lookout for the small presses, debut authors, and anything local. Show publishers that we don't want fluff written by celebrities. While you're at it, get a newspaper or local magazine subscription. Demonstrate the demand for quality publications and hopefully it won't be too long before the publishing industry is back on track.

For more frequent and extensive updates on the publishing industry, check out GalleyCat, Publisher's Marketplace, or just follow Sarah Weinman on Twitter. Tess Gerritsen also has some interesting observations over at her blog.

Friday's Forgotten Books

A little late to post this, but check out my contribution to Patti Abbott's Friday's Forgotten Books.

Holiday Shopping Guide: Recession Edition

With more government bailouts, more people losing their jobs and homes and more panic spreading across the nation, it's pretty hard to think about the approaching holidays. Most years, we'd be gearing up for the after-Thanksgiving sales, strategizing how to hit as many stores as possible for the early bird deals. Now, people are scaling back, not buying the extravagant gifts they did last year.

But there is one thoughtful gift that won't break the bank: a book. Giving books this holiday doesn't only support authors, the publishing houses and your local booksellers. A book is the perfect way to show people you put thought into their present and reading is the perfect activity for holiday traveling or being holed up on snowy winter days. And so I offer my recommendations for every person on your holiday shopping list:

Gift For: Your father who doesn't read anything except the New York Times, Wall Street Journal, and the occasional presidential biography.

• THE NINE: Inside the Secret World of the Supreme Court
• WARLORD: A Life of Winston Churchill at War
• JOHN ADAMS by David McCullough**
• THE ACCENT OF MONEY: A Financial History of the World

Gift For: Your mother who always reads the National Book Award and Pulitzer Prize winners and who has never missed an Oprah Pick:

• SHADOW COUNTRY by Peter Matthiessen
• THE BRIEF AND WONDROUS LIFE OF OSCAR WAO by Junot Diaz**
• THE STORY OF EDWARD SAWTELLE: A Novel by David Wroblewski
• THE WHITE TIGER: A Novel by Aravind Adiga

Gift For: Your school age sister, niece or cousin who's going through a goth phase:

• TWILIGHT by Stephanie Meyer
• The Sookie Stackhouse boxed set by Charlaine Harris**
• THE LAST VAMPIRE by Patricia Rosemoor and Marc Paoletti**

Gift For: Your high school brother, nephew, or cousin who thinks reading is stupid:

• HAIRSTYLES OF THE DAMNED by Joe Meno**
• PLEASE KILL ME: The Uncensored Oral History of Punk by Legs McNeil and Gillian McCain**
• BRINGING DOWN THE HOUSE by Ben Mezrich**

Gift For: Your Grandpa who loves watching Law and Order and CSI:

• TRIGGER CITY by Sean Chercover**
• DARKNESS TAKE MY HAND by Dennis Lehane**
• IMMORAL by Brian Freeman**

Gift For: Your uncle who does a lot of business traveling and enjoys "quick reads":

• GOOD PEOPLE by Marcus Sakey**
• COLLISION by Jeff Abbott
• SLIDE by Ken Bruen and Jason Starr**

Gift For: Your friend from Art School who's into "weird shit":

• SURVIVOR by Chuck Palahniuk**
• REQUIEM FOR A DREAM by Hubert Selby Jr.**
• NAKED LUNCH by William S. Burroughs**

Note: Because a lot of these books aren't my personal preference, many of them I haven't read. The books marked with a ** are those that I have read and can truly recommend. The others are just suggestions based on the opinions of others.

More Than a Writer

I recently finished a non-fiction book proposal, something that is completely different than what I usually write. It was definitely an eye-opening, learning experience and it made me realize how being a writer isn't just about putting words on a page or telling a story. All writers are, or at least should be, the following:

Problem Solvers. If you're writing fiction, your job is to get your characters into jams and then get them out of it. Crichton created Jurassic Park, but then he had to figure out a way to get his main characters out alive. If you're writing non-fiction, you're usually addressing a problem in today's society and providing an answer. Textbooks provide answers to research questions, Self-Help books solve people's personal problems, etc. If there is no problem to solve, there generally isn't a book to write.

Sales People. Writers don't just have to sell their book to readers, they also have to sell it to agents, editors, and reviewers. And once your published, your publisher is going to expect you to sell, sell, sell, market, market, market. You may be a wonderful storyteller, but if you can't sell your story, your story won't get sold.

Small Business Owners. Whether you do it full time or part time, being a writer is owning a small business. You have to cover your own health insurance, pay extra taxes, and move with the ups and downs of good months and bad months. You have to think about sales, about budget, advertising, about bringing in new business and maintaining the business you have. You get to work in your pajamas and make shit up for a living, but maintaining the financial/administrative side is what separates the writers from the dilettantes.

Translators. This is especially true for freelancers, but also applies to novelists. As writers, it is our job to translate an idea to the page and make it understandable. As a freelancer, you may get a press packet that you have to boil down into 200 words or less. A reviewer has to convey the essence of a 300 page book in about 300 words. A novelist has to mold and shape an idea into something that is easy to follow and understand. Writers translate ideas and information to make them more accessible.

Politicians. I may be stretching it with this one, but hear me out. In publishing, whether it be magazines, newspapers or novels, there are plenty of politics, plenty of games that have to be played. You have to schmooze editors, other authors, talk to people in a way that gets you what you want. You have to present yourself in a likeable, professional way, be well spoken and thoughtful, and of course, have a platform. You should know how to shake hands and work a room. Hopefully, you're slightly more honest than the DC bigwigs, but the better politician you are, the more successful you'll be.

Panic Over

There are many stressful experiences for writers: a looming book deadline, negotiating a contract, reading the first batch of reviews. But I am certain there is one stresser that outbeats all of them, one that I had the pleasure of experiencing this weekend: a computer virus.

If you're Facebook friends with me and you got that suspicious message from me on Friday, I'm sorry, and extra forgiveness if you opened it thinking, "Dana wouldn't send me anything suspicious" and got the virus yourself. Once your infected, the blasted thing sends messages to all your friends, from you, telling you to click on a link. I got a message from my friend, I clicked, and thus began the panicked, stressed out, ulcer-and-gray-hair-inducing weekend.

Last week I read a post about the importance of backing up. I thought it was a good post and I was proud of myself that I do most of those things. I save everything to a USB and e-mail myself the important documents once a week. But like I said, this happened on Friday, pre-back up.

Thankfully, I caught it in time and thanks to my trusty anti-virus, anti-spyware, the helpful people at Microsoft and a half bottle of tequila, I'm back online and all my files seem to be in tact. But I could have just as easily lost a lot of work. A whole week's worth of writing, gone. So please, go to Joe's blog, read what he has to say about all the ways you can avoid losing your writing. Don't think you're immune. I have an anti-virus, I have a firewall, I don't open strange e-mails from people I don't know, and yet, I still managed to get a virus. I guess I could always go Mac...

R.I.P. Michael Crichton

This just in via Sarah Weinman: Bestselling author, Michael Crichton, has died at the age of 66 after a battle with cancer. Very unexpected and very sad.

Accept the ADD

I'm a multi-tasker. Ok, I'm borderline ADD. As I write this I'm also doing laundry, working on a book proposal, and ordering a new swim suit from SwimOutlet.com. To sit still and focus on a single project is too much pressure. If I get stuck while working on the novel, I can wash the dishes while I think, but if I simply sit and try to get myself unstuck, I'll keep drawing a blank.

The ADD translates into my writing as well. Currently, I'm reworking one novel, researching and plotting another, writing a nonfiction book proposal, and writing two short stories. This is on top of whatever book review or magazine article I have due that week. The good part of this is I always feel like I'm accomplishing something. Seldom does a day go by when I don't work on some form of writing. But the question is, am I spreading myself too thin? Does the work suffer or does it just take longer to complete?

I know authors who write 2-3 books a year on top of whatever short stories they submit to anthologies. Others, write just one book a year. Literary authors (and Dennis Lehane) can take up to five years working on a single project. Is there a difference in the quality of the work? Sometimes. I don't think Nora Roberts is known for her brilliant prose and innovative ideas. But who sells more? Her or a Pulitzer Prize winner?

I read a lot of mid-list genre fiction writers who, in my mind, could stand to take a little more time with their work. A lot of writers are talented, but rush the process which leads to a mediocre novel. But there's a pressure - from publishers, agents, and fans - to produce. The majority of writers who earn a living solely from writing books are genre writers producing a book a year. Like any other job, the more you work the more you make.

If you're one of those people who can write two, brilliant books a year without breaking a sweat, well I hate you, but I still tip my hat. Most of us need time to produce quality work. Looking back on the first book I wrote, I see how most of it's problems could have been avoided if I had simply slowed down and let it marinate. The question is, if I had let it marinate and used that time to write a short story, would I have ended up with both a quality novel and a quality short story?

Most of this boils down to process. Some people write fast, others don't. Some need to busy themselves in order to overcome writer's block while others need to sit in the chair and stare at the computer. Some can take on numerous projects while others need to be fully absorbed in the piece they're working on.

Often, I need to remind myself that if I start too much, I won't finish anything. But sometimes, the multi-tasking is more effective. I'm the type of person who can easily shift their focus without letting the work suffer. In fact, I'd argue that the work would suffer more if I sat in the chair and trudged through the novel because it would come out sounding forced.

But if it's a question between quality and quantity, which is more important? Is it better to produce lots of mediocrity or a few high-quality pieces?

Out with the old?

Yesterday, Nicole and I went to see our friend in a production of Pirates of Penzance. The singing was great, the acting was great, but I felt like the play itself was so slow paced. I laughed a few times, I know the play isn't as much about the story as it is about the comedy, but so often I felt like screaming, "Get on with it already!"

At intermission, I looked through the program and saw that the play was first performed in 1879, long before "talking pictures" and television. The expected pace for telling a story was different. Now we want movement, more forward momentum at a quicker speed. We have a low tolerance for meandering.

The question is, does this translate into books? I love Edgar Allen Poe and Arthur Conan Doyle, but they certainly told a story at a different pace. I can't say that any of their books could be described as, "gut-wrenching suspense" or "edge of your seat reads". Poe is one of my favorite authors and although is work is creepy and brilliant, I wouldn't call it fast paced.

I talked about this in a post last month, but I find it interesting that the issue of pace continues to come up. Is it an issue of a generation? Have we become too accustomed to instant gratification that the books and plays of the 19th century are too dated to enjoy? I remember taking 19th century literature and hating it, partially because there was too much Jane Austen, but mostly because the books couldn't keep my attention. Was it simply a style of the times? Is our style much better?

I have yet to draw a conclusion on any of this, but I do think it's sad that it has become difficult to appreciate the classics because of their long-winded prose and meandering storylines. Nowadays, more emphasis is placed on pacing and plot than it is on style and prose. But is this a good thing? Or could we stand to learn something from our 19th century ancestors?

Back from Baltimore

I'm back and almost fully recovered from the fun-filled weekend. This was easily one of the best-run Bouchercons ever, thanks to Judy Bobalik and Ruth Jordon. Everything was organized, easy to find, and the panels were interesting and well-attended. Some of the highlights:

• Although I missed the awards brunch, congratulations to all the winners!
• Meeting debut novelist Andrew Grant. He's a great guy and, I suspect, a hell of a writer.
• The conversation with Mark Billingham and John Connolly was highly entertaining. If you missed it, it's available on the Rap Sheet.
• Hanging out with Nathan Singer and the Bleakhouse Books crew. Not only do they produce quality books, but there tons of fun to hang with.
• As always, great to see Sean Chercover, Marcus Sakey, Jamie Freveletti, Tasha Alexander, John and Ruth Jordon, Judy Bobalik, Lee Child, Rebecca Drake, Laura Caldwell, and Sarah Weinman.

Hope everyone who attended is recovering and those who missed it will consider attending Bouchercon 2009.

This just in...

Pick up Time Out Chicago tomorrow to read my review of Sean Chercover's TRIGGER CITY. The book officially launches at Bouchercon, so the timing is perfect!

Bouchercon Baltimore

Tomorrow I'll be heading off to Baltimore for Bouchercon, the biggest (and arguably the best) mystery/thriller conference. As always, I look forward to seeing old friends, meeting new ones, and of course, having the opportunity to talk about books all weekend. In a way, these conferences are business. You go to network, make contacts, reconnect. But I've found that the more you can just relax and enjoy yourself, the more contacts you'll inevitably make.

I think of it like this. Most Americans (or at least the ones I know) don't like to get sold to. If they see a canvasser on the street asking for donations, they cross to the other side. They breeze right by the Gap greeter and say, "Just looking!" They avoid Avon ladies, Mary Kay representatives and the dreaded Amway salesman. We don't want to hear the pitch.

Too often, I hear newbie writers attempting to network with agents or editors by "selling" their book. Never works. The editor or agent will tune out or give looks to a buddy to come bail them out of the situation. Like most Americans, they're not interested in being "sold" on the "next big novel".

But there are two lines that never get tuned out: "I'm a big fan of your work. Can I buy you a drink?" Taught to me by a master networker (and drinker), these lines provide the agent/editor/big name author with two things: The opportunity to talk about themselves and to get free booze. Who would say no to that? In turn, you have the opportunity to learn about them, about the industry, and since one drink usually leads to another, you'll have time to solidify that contact.

Eventually, agent/editor/big name author will tire of talking about themselves and ask you a question, such as, "What are you working on?" or "Do you currently have any books out?"

You can then talk to them in casual conversation without it feeling like a business transaction: "Actually, I'm in the process of querying agents now. My book is about (insert elevator pitch here)."

If your pitch is good enough, agent/editor/big name author will ask for more. They may ask who you've queried so far. If they're really interested they may offer to read it or big name author may offer you a reference for his/her agent. But give it time. Remain at ease, enjoy the conversation, and if it leads you to nothing other than a, "Nice meeting you," you still made a contact that may come in handy later.

Another word of advice is not to seem like a leech. There's nothing less appealing than someone only talking to people that could maybe help their career. I was at one conference and a small-time author asked me if I was someone important. Joke was on him because a month later, his book came across my desk and I didn't review it solely because of how he acted. (I know it seems spiteful and childish but ask any reviewer and they'll tell you they'd do the same thing). Everyone, whether it's a fan, a fellow newbie, a big name author, or a reviewer, could be helpful in some way. Seldom do I have a conversation where I don't learn something. Acting like a social climber is a turn off so don't be so quick to dismiss people.

On that note, I offer everyone safe travels to Charm City. I'll be heading straight from Synagogue to the airport ao I'll be arriving a little later on Thursday evening. Be sure to check out my panel, MONEY BACK GUARENTEE on Friday at 3:00pm in International A. I'll be talking to Lee Child, Patti Abbot, Ali Karim, Bill Crider and Rae Helmsworth about the books they love.

Happy networking and I'll see you all there!

Embrace the Kindle?

After reading Tess Gerritsen's blog post and having a discussion about it at Rosh Hashanah dinner and after having a long debate with my girlfriend about whether or not I need to get rid of some books, I feel inspired to blog about e-books and the Amazon Kindle. I was skeptical of e-books and whether or not they would have a place in the market. Now, I think most of us agree they won't only have a place in the market, but that they will change the publishing world forever. Personally, I have yet to convert to e-books and I do not own a Kindle. I like having actual books. I like holding them, seeing them on my shelf, having them stacked in my office. We use so much technology every day, it's nice to put it to rest a few hours. But for all the cons, most of which are silly and stem from people's fear of chage, there are plenty of pros to E-Books:

They take up less room. When I go on vacation, I have at least four books in my suitcase. We have over five bookshelves in our apartment, double stacked, with an extra row of books on top of each. We have books under the bed and stacked on the desk. A Kindle can hold 200 books. That's one whole, double-stacked bookshelf you can fit into your carry-on. Forget about planning which books to take when you go away for the week; you can take them all.

They're more Eco-friendly. I hadn't really thought about this pro until we visited the Smart Home at the Museum of Science and Industry and they had a Kindle displayed. Think of all the resources that go into producing a book, all of which could be eliminated by switching to digital. Plus, they yield a lot less waste than a library full of books.

They can be more user friendly. Eyes not as strong as they used to be? The Kindle can enlarge the print so you don't need reading glasses. Like to underline passages and scribble things in the margins? The Kindle allows you to do that, plus you can edit your notes later. It even has a built in dictionary and access to Wikipedia. Everything you need is in the palm of your hands.

Books are cheaper. Sure you're shelling out a few hundred dollars for the device itself, but the books you buy for it are no more than $9.99. Tess proclaims in delight that the King James Bible can be downloaded for under two bucks. If you normally buy a lot of books you end up saving money, but if you're an infrequent book buyer, you'd probably just break even.

It's not just for books. You can also have magazine and newspaper subscriptions via kindle. Nowadays, most people read those online, but the Kindle is a lot easier on the eyes.

So with all the pros, what are the cons? Other than being old fashioned, or skeptical of technology or having no other reason other than simply liking real books, the biggest danger of E-books is piracy. Now there are regulations in place that you can't download NYT bestselling books for free, but if the trend catches on, I guarantee someone will develop the technology to pirate e-books. It changed the music industry a great deal, but I fear that since there isn't as much money in publishing, that piracy and free downloading could put many publishers in jeopardy. It's far harder to steal a book out of a store than it is to steal a file online.

I'd love to hear people's opinions on this. Whether or not your a fan of e-books, I think we can all agree that they're growing in popularity and that they are going to change the future of publishing. Are there more pros than cons? Will actual books always have a place in our society? I used to say that newspapers would always be around, even if the majority of people read them online, but recently, I'm not so sure.

SIN Reading Tonight!

If you're in the Chicagoland area tonight and feel like having a drink, listening to some readings, and hopefully buying a book, come down to Quimby's bookstore for another SIN Anthology launch party. Joining me are A.C. Frieden, Alverne Ball, Julia Borcherts, and author of RUNNING FROM THE DEVIL Jamie Freveletti, all reading from the anthology. It will definitely be a lot of fun.

Male-Dominated Bookshelf

Last week, M.J. Rose made a comment on her blog that nearly all of Oprah's book selections were written by men. I'm not entirely certain of the criteria for being an Oprah Book Club pick, but it seems surprising to me that a female icon picks so many books written by men for her predominantly female fan base. And, isn't she supposed to be about equality?

But before I passed judgement, I stepped away from the computer to take a look at my own bookshelf. Out of about a hundred hardcovers, only eleven were written by women. I was totally surprised. I know that the mystery/thriller genre is dominated by women, but most of my hardcovers are literary fiction, which I thought to be more balanced. Guess not.

Is it simply because there are more male writers out there or is there a difference in writing styles? When I run through my favorite books - PORTNOY'S COMPLAINT, LAST EXIT TO BROOKLYN, SURVIVOR, MYSTIC RIVER - all of them are written by men. Is it just a coincidence? There isn't really a pattern: a crazy Jewish family with a child addicted to masturbation, a collection of short stories about the drag queens and junkies living in one area of Brooklyn, the sole survivor of a creedish cult about to crash his plane, and how a childhood abduction changes the lives of 3 friends forever. Any pattern I see speaks to my tastes in fiction, not my preference in author gender.

As a female writer myself, I'd hate to think that like so many other industries, writing is so male-dominated. But looking at the books on my shelf and thinking back to my days in fiction classes, I have to admit, men definitely outnumbered the women. There are so many wonderful female authors out there. They're making it to bestseller lists, they're winning awards, and yet the playing field still doesn't seem to be level.

Take a look at your bookshelf and see if you have a similar realization. I believe the only exception would be if you only read romance, a genre where women do dominate. Is it a coincidence, do you prefer male authors, or is it simply because there are more books out there written by men?

Pace Yourself

When someone talks about a book they love, how do they describe it? A page turner? Impossible to put down? Gripping? Thrilling? They probably wouldn't praise it's slowness or meandering way of storytelling. Whether it's mysteries, romance, or literary fiction, pacing plays a huge role in the success of a novel.

At every writing conference I've been too, there has been a panel about pacing. Thriller writers, agents and reviewers talk and preach about ways to pick up the pace of a story. Add a time constraint. Raise the stakes. Make it seem impossible for the protagonist to triumph. I agree that if you do all of these things you will have a "thriller that's impossible to put down." But is it always necessary? Does the protagonist always need to race against time?

I bring this up because I'm currently reading NOTHING TO LOSE by, Lee Child. For those of you who aren't familiar with his work, this NYT bestselling author is known for his suspense and intriguing series protagonist, Jack Reacher. His novels are mysteries, but they are often referred to as thrillers because they're so suspenseful. But this book is different. The story unfolds slowly and Lee takes the time to describe Reacher shaving, eating, thinking. His motivations for investigating suspicious activities in this small Colorado town stem from pure "curiosity". It's not about life and death. His motivations aren't personal (at least not in the beginning). And yet, he executes the story in such an intriguing way, that it is still "impossible to put down."

Throughout the book I have wondered if a newbie author could get away with such a thing. Because it's a Reacher novel, and I love Reacher novels, I've stuck with the slower pace and let myself be pulled into the story. But if it was an author I was unfamiliar with, would I have put it down 50 pages in? Possibly.

I always respect authors taking risks in their work, but if they want to be successful, I think it's smart to take those risks after they've established a loyal audience. The Reacher fans of this world aren't going anywhere and Lee can afford to try new things. But with newer authors, I think it's better to go with the pace you've established in previous books. If you're first book was a gripping, race against time, you better stick with that pace in the second.

It just goes to show you that there are no hard and fast rules in the world of fiction. While I usually want fast pace books that raise my heart rate and make me question how a protagonist could ever get out alive, I happen to be enjoying the slower pace of this book. The plot and characters are intriguing and as the book moves on, the pace definitely picks up. To me, the gripping part stems from Reacher's curiosity. His drive to uncover the truth carries over to readers and we try to solve the mystery along side him. At this point, I haven't really feared for his life, though maybe that's because Reacher is very capable in the survival department. Like Reacher, I simply want to know the secrets of this small town and that want will keep me reading until the very end.

In Lieu of Real Content...

Unfortunately, the flu has prevented me from blogging, reading, and any other activity other than lying down. So for your literary fix, I refer you to the following:

• Sarah Weinman has her weekly smatterings
• Tess Gerritsen announces the release of her latest book
• J.A. Konrath talks about the pros and cons of joining writing organizations
• The BBAW Award nominees have been announced. Haven't heard of half of these blogs, but maybe you have. Vote here.
• Sara Paretsky rants about Sarah Palin's attempt to ban books.

Enjoy and hopefully I'll be back to normal by the end of the week!

Buy My Book

As we approach the release of SIN, The Chicago Contingent Anthology, promotion has been at the forefront of my mind. Postcards are being printed, websites are being updated, readings are being scheduled and hopefully the word is being spread. But it is difficult to tell what works and what doesn't, what's cost effective and what isn't. So, let's take a look at some promotion options:

Postcards and mailers
Cost: Moderate
Time Consumption: Moderate
It's a fast and simple way to spread the word, but it's difficult to measure how well it works. Lots of people throw advertisements away without even looking at them and how many of the people who read the mailer actually go out and buy the book? At conferences and other networking events, handing out postcards or bookmarks can be more effective. At least then, you're looking your potential audience in the eye.

Book Trailers
Cost: Moderate to High
Time Consumption: High
I'm still skeptical about a book trailer's ability to sell books. I'm not a person that spends much time on YouTube, so the book trailers I've seen come from the author's website or blog. If I'm visiting the author's site, chances are I'd buy the book anyway. If the trailer is good, people will send it to their friends and word will spread. But good trailers tend to be costly and I don't think that they sell enough books to break even.

Website or Blog
Cost: Minimal
Time Consumption: Minimal to Moderate
I'd say the web is the most cost effective way to promote. A website can reach people all over the world, it doesn't take much time or money to maintain, and the internet has the ability to spread the word fast. In order to maintain site traffic, it's necessary to update your website frequently so people have a reason to come back and visit.

ARCs
Cost: Moderate
Time Consumption: Minimal to Moderate
If your publisher sends Advance Reading Copies to every major publication and reviewer in the country, consider yourself lucky. Most authors have to research and mail out copies themselves. I do believe good reviews and blurbs sell books, but they can be harder to come by. The cost of shipping ARCs can really add up, but if someone like Janet Maslin gives you a blurb, it was all worth it.

Facebook and MySpace
Cost: Nothing
Time Consumption: Minimal to Moderate
I've gone over my feelings about social networking sites in a previous post so I won't spend too much time on this one. Basically, it doesn't cost anything and doesn't have to take up too much of your time. I'm not convinced that having a thousand friends and telling them to buy your book actually does anything, but if it's a free form of advertising, why not? Just don't spend too much time searching for friends or looking at people's profile pictures.

Readings
Cost: Minimal
Time Consumption: Moderate
If I go to a reading, and I enjoy hearing the author, it's almost a guarantee that I'm going to buy their book. Readings allow people to sample the product. Hopefully they'll like what they hear. Of course, the hardest part is getting asses in the seats. Places like RUI and Uptown Writer's Space have ready made audiences so you don't have to panic that no one's going to show. But if you're reading at a bookstore, make sure to update the website, invite every single Facebook and MySpace friend, and hope for the best.

To effectively promote, it takes a combination of a few methods, and you always have to weigh the cost and time consumption against the potential results. Any other methods I'm missing? Anyone have a unique and effective way to spread the word?

Swimming is over, Blogging returns!

I have returned to my life on this planet after having spent the last week glued to my television watching swimming. Thankfully, it's the only sport I truly love to watch, so as the Olympics move on, I can return to the world of blogging.

In my absence, I did manage to make it over to a friend's book launch and hang out with some three-dimensional people. There, I spoke with a friend about a recent experience he had with a reporter from a certain newspaper. He was interviewed for an article, but when he got the proof, the reporter had made up all kinds of quotes and taken a weird and unexpected slant on the article. As a freelancer who routinely interviews authors, I was appalled that a writer would do this. But my friend just shrugged and replied, "Hey, ink is ink."

I'm not naming names since I think it would be poor form and ultimately it doesn't matter. But the reporter is fairly well known and, in my opinion, should know better. To edit and chop up quotes is one thing (still not a fan of it), but to blatantly make them up is unacceptable. If I was in my friend's position, I'd be calling the publication and speaking with the executive editor. But he's not pissed. He's just happy to get his name in print.

Since I'm not a published author, I guess I don't know. A lot of authors I've spoken with have told me they'd rather get a bad review than no review at all. Is it better to have a reporter print lies as long as he spells your name right? Maybe I'm simply to anal or ethical as I wouldn't misquote interview subjects or make accusations that weren't true. Is this a common practice among feature writers?

I was still reeling from when my friend told me about his experience, but I just got a chance to read the actual article this morning. It was poorly written, choppy, and I could tell which quotes were fabricated. If the writer was going to make things up, he should have at least done it well. But hopefully, people will overlook the quality of writing and my friend will sell a few books. Because that's the whole point, right?

It's all been done

With millions of books in print and new ones hitting the shelves every day, it seems impossible that any of them are something truly original. Whatever book you pick up, nine times out of ten you can find four more books that cover similar subject matter. There is the murder mystery, the boy-meets-girl story, the coming of age story, etc. All of which have been told to death.

I've seen so many writers beating themselves over the head, trying to come up with an "original" idea. To me, this seems like a waste of time. Having a good idea is far more important than originality and the way you execute the idea can make or break your story.

One of my favorite types of thrillers is the story of an ordinary man in extraordinary situations. Authors such as Harlan Coben and Linwood Barclay have made their careers off of this type of novel. Even though the basis for the story is the same, each book they write is different. The characters, the circumstances, the stakes, all change from novel to novel, making the stories feel original even if their basis is not.

To me, it's kind of like a car crash. Five different people can see the same accident, but no two people would describe it in the same way. Everyone's murder mystery or boy-meets-girl story is different because no one sees the story with the same pair of eyes. The originality lies in the way you tell it and the insight you bring to the story.

I wouldn't bother wasting time trying to come up with a completely original idea. Chances are, it's already been done. Instead, ask yourself these questions:

• How can I reinvent the typical coming of age or boy-meets-girl story? How can I tell it in a new way?
• How can I make my protagonist stand out amongst the millions of characters in fiction today? What makes s/he different and interesting?
• How can I use my setting in an original way? How can I utilize my protagonist's surroundings to raise the stakes and heighten tension?
• What about my story is intriguing enough that a reader would pick up the book? What is the hook? And how can I maintain enough tension and suspense to draw readers in and keep them turning pages until the very end?

We all tend to read the same types of stories over and over again. But it doesn't get redundant because each story is a little different. It's nearly impossible to come up with an original idea, and even then, you're not guaranteed that it'll be a bestseller. But I believe writing a good book and telling the same old story in a new way will ensure readership.